Inspiring employees to lead their career like a business and employers to look at new ways to create environments where teams thrive & business grows.

Learn More

Services

Setting goals and creating strategic plans at the heart of everything I do.

My mission is to enable individuals to achieve personal goals and teams to go from good to great.

Business Strategy

A well thought out business plan sets and organization up for success. My focus areas include overall business, sustainability, and employee experience plans.

Marketing Plans

With deep experience creating actionable marketing plans for companies ranging from Fortune 500 to startups, I work with brands to develop plans that drive growth.

}

Personal Development

Great companies are based on great people. My individual coaching, team workshops, and training support organizations where employees thrive and business results follow.

Job Search Personas

Job Search Personas

When we are in a job search, we are trying to get the attention of many. The AI bot that scans our resume. The recruiter. The HR leader. The hiring manager. Leadership. Potential Peers. Teams that might work for us. What each of them “need” from our resume and...

read more
Job Search First Impression

Job Search First Impression

When searching for a job, the cover letter is often your introduction. The first impression. The demonstration of your personality. The reason why you are the perfect fit. The document that sets you apart. Often, we can be overwhelmed by this step in the application...

read more
We Are All Editors

We Are All Editors

This week, a post by Cal Newport caught my attention. Titled “Easy is Overrated”, he highlights a challenge in the publishing world. Manuscripts are arriving at a faster pace, but the content is more difficult to understand. AI is being used more. Readability is going...

read more
Weekly Summary – 10.24.26

Weekly Summary – 10.24.26

The State of Personal Branding Nearly 2 years ago, I wrote a LinkedIn article titled 10 Personal Branding Trends to Watch in 2025. That was a year after my article From CEO to MeEO. I could feel the growing need for defining our personal brand. The importance of fully...

read more
Your Meeting Brand Character

Your Meeting Brand Character

You know the saying. “Actions speak louder than words.” This is true in all areas of life… including the impacts on our personal brand. Because our brand is all about the perceptions others have of us. This is why a Forbes article caught my attention. It was titled...

read more

“I really got a ton of value out of our session.  I walked away with a lot to think about.  My approach to my strengths wasn’t necessarily a positive one.  Lori really helped me see that they are truly strengths and make me unique and valuable.”

Joey Groh